Category Archives: Trial Conversions
Here’s The Perfect Trial Length For Your SaaS

What is the perfect trial length? That is a tricky question to answer and near impossible to do so without knowing exactly what your SaaS is, your market, and the outcome that you deliver. Sorry, thought I was going to give you the perfect trial length didn’t you? I’m gonna do better. Let me know […]
How To Convert More Free Trials Into Paying Users Using the Rule of Ones
4 Step Formula to Writing Killer Onboarding Emails

The process of writing good onboarding emails starts waaay before booting up Google Docs and typing out an email. There’s a simple 4 step formula I use to create an onboarding sequence that converts. If you follow it, you’ll have an onboarding journey 100x better than most SaaS companies out there. 1. Create Buckets of […]
How Relevancy and Safety can Increase Your SaaS Conversions
Testimonials are great. I don’t have anything against em’… But often, folks default to adding testimonials as a way to grease the ol’ conversion slide, but stop there. That’s like replacing ONE tire on a car with four bald, worn out tires. Let’s assume you already have a couple of great testimonials on your site. […]
FREE Trial to Paid Conversion Email Template
The big secret to convert trial users to paid users

Wanna know the big secret to convert trial users to paid users? Stop trying to sell your product. One of the biggest revelations I’ve had while helping companies convert trial users to paid is that folks don’t REALLY want your product. They care about THEIR problem. See, there’s a gap in your user’s mind… The […]