Here’s Why You Haven’t Had Success with SaaS Coaches and Consultants.

SaaS Coaching

Have you ever hired a coach/consultant for your SaaS and didn’t get the results you wanted? Or maybe you feel like you wasted your money because the content was really good—but it didn’t really have an impact on your business?  I’m going to explain why this happened to you, how you can find a SaaS […]

Why Every SaaS Founder Needs A Teddy Bear

saas teddy bear

Hello, Ik ben Mickel van Appreo. Wij hebben de beste planoplossing van de Nederlandse schoonmaakmarkt. Ik weet zeker dat je het geweldig vindt, zodra je het ziet. Denk aan de favoriete app op je telefoon maar dan één die speciaal voor schoonmaakbedrijven is gemaakt! Onze oplossing is complementair aan die van jullie (niet concurrerend), waardoor […]

SaaS User Onboarding – Increasing Conversions By Closing The Success Gaps

Closing the Gap with your SaaS user onboarding

If you want to reduce churn and increase LCV during your SaaS user onboarding, you need to address your “success gap”. The “success gap” is the space between what your app PROMISES, and what the user DESIRES. This concept comes from Lincoln Murphy. What does this mean? That even if your SaaS user onboarding guarantees […]

Turning an “OK” SaaS Product into a “I Gotta Have This Now!” Product

I wanted to share this with you before I forgot! I’m working with a client right now and we’ve taken his SaaS product, which was actually pretty good, and we turned it into an incredible gotta-have-it SaaS product. I’m going to show you how we did that. His product is a mix between an education […]

How High Performing Founders Get More Done in Less Time and STILL Grow Faster Than the “Hustlers”

If you’re a busy founder and have a ton going on and you feel like you’re completely overwhelmed, I’ve got a great strategy for you. When we start working with founders, one of the first things we do is look at time management— how to free up some time to get more important things done. […]

You Don’t Need to be a Marketing Expert

I’d like to talk about marketing skills, or rather, the lack thereof. You see, a lot of SaaS founders think that they need to become marketing experts in order to grow a successful SaaS company. Or they assume that they need to have a bunch of revenue, capital, or investment in order to invest in […]

F O L L O W U P

Today I’d like to talk about one of the biggest mistakes I see SaaS companies making. SaaS companies have large lists of trial users, and this also goes for companies that are doing demos on a regular basis. One of the biggest holes in most SaaS companies’ growth plans is not having a consistent follow-up […]

Our Secret Cold Outreach Strategy to Get Busy People to Respond

We just did a workshop in SaaS accelerator, which is where I work one-on-one with founders to help grow their SaaS companies.  We do these cool workshops every quarter. One of the workshops we did last quarter was called The Dream Client Catcher, and it’s our strategy for getting in touch with high-value customers (your […]

Totally Dependent on Organic Traffic

I was just talking to a founder today at Bear Metrics. Bear Metrics is a great company, by the way, if you’re looking for data on how to optimize your plans and pricing strategy. So anyway, we had a conversation and one thing that I’ve noticed in the SaaS world is that organic traffic seems […]

Inject 2 Heaping Doses of THIS Into Your Cold Outreach

I’m going to continue with our process of getting new leads and clients through cold outreach. I’ve already talked a little bit about identifying your perfect prospects, creating your NED, which is your “New Exciting and Different” offer. Today I want to talk about the one thing that you can inject into your outbound messaging […]

How To Convert More Free Trials Into Paying Users Using the Rule of Ones

The easiest way to turn more of your web traffic into free trials and free trials into paying users is to follow the Rule of ONE’s: 1) Pick ONE target audience, and solve the pains for THAT audience. Tailor your offer and your messaging to their unique set of pain points. When they visit your […]

4 Step Formula to Writing Killer Onboarding Emails

4 step formula to writing killer onboarding emails

The process of writing good onboarding emails starts waaay before booting up Google Docs and typing out an email. There’s a simple 4 step formula I use to create an onboarding sequence that converts. If you follow it, you’ll have an onboarding journey 100x better than most SaaS companies out there. 1. Create Buckets of […]

How Relevancy and Safety can Increase Your SaaS Conversions

Testimonials are great. I don’t have anything against em’… But often, folks default to adding testimonials as a way to grease the ol’ conversion slide, but stop there. That’s like replacing ONE tire on a car with four bald, worn out tires. Let’s assume you already have a couple of great testimonials on your site. […]

How to map out a trigger-based onboarding sequence for your SaaS

Who is this video for? If you have a SaaS with a trial to paid conversion rate that is “stuck” OR you are launching a SaaS and need to build out your onboarding process, this is for you! By mapping out your onboarding like this, you’ll see an IMMEDIATE jump in conversions… Key Takeaways: 1. […]

The big secret to convert trial users to paid users

Wanna know the big secret to convert trial users to paid users? Stop trying to sell your product. One of the biggest revelations I’ve had while helping companies convert trial users to paid is that folks don’t REALLY want your product. They care about THEIR problem. See, there’s a gap in your user’s mind… The […]

Want to get more done in less time?

How I reduce stress and anxiety, get laser focused, organize my brain and get more done in one day than most people get done in a week…. This is my personal process for managing my time and getting stuff done. It’s a combination of the Pomodoro, Kanban and GTD techniques. The tool that use to […]

How to kill yourself and your business, in one easy step…

Have you heard the Legend of John Henry, the Steel-Driving Man? Natalie and I sometimes watch Disney movies on Sundays. (We’re both suckers for that kind of stuff). One lazy Sunday afternoon, we watched a Disney short film about the Legend of John Henry. Have you heard this story? If not, here’s a quick recap: […]

Part 2: How to hack your SaaS and add an extra $3k, $10k or $20k to your MRR

In Part 1 of this cool little hack (if you haven’t checked that out yet, you can read it here) I talked a little about the “customer garden” – each of your customers are in different “stages” of their customer lifecycle, and all have different “pain symptoms.” Emailing your users on a regular basis and […]

Part 1: How To Hack Your SaaS And Add An Extra $3k, $10k, $20k In Monthly Recurring Revenue To Your Biz…

If you have a list of users that aren’t paying users, chances are you are sitting on an untapped source of income that could add between $3k-$20k to your MRR (depending on your average customer value). There are three areas where this hack works splendidly: – Free Trial users that signed up for a free […]

Why email open rates are not the most important metric to evaluate your email strategy…

In my experience, while email open rates are important, they aren’t the MOST important metric when it comes to evaluating the effectiveness of a specific email or email strategy. Maybe you’ve asked yourself: “Is my email open rate any good?” “What open rate should I expect?” “Why aren’t more people opening my emails?” That’s a […]

“I’m sorry, but your logo is just terrible. You’ll never make any money with a logo like THAT…”

I can’t tell you how many times I’ve thought that as I’ve worked with clients…. …or seen terrible logos on websites that I’ve visited. …or businesses as I’ve seen while driving around. When looking for our second dog, we found a breeder who’s website was just HORRENDOUS. My immediate thought was: These guys need a […]