Have you ever hired a coach/consultant for your SaaS and didn’t get the results you wanted? Or maybe you feel like you wasted your money because the content was really good—but it didn’t really have an impact on your business? I’m going to explain why this happened to you, how you can find a SaaS […]
If you want to reduce churn and increase LCV during your SaaS user onboarding, you need to address your “success gap”. The “success gap” is the space between what your app PROMISES, and what the user DESIRES. This concept comes from Lincoln Murphy. What does this mean? That even if your SaaS user onboarding guarantees […]
I thought for a long time that I could somehow craft the perfect cold email to get anyone to respond. I also thought that I only had ONE shot, and if I didn’t get them to the reply on the first email that I needed to move on. But after a lot of hair-pulling and […]
What does a switchblade have to do with you getting more out of what you already have? MUGGING! Just kidding. I have a switchblade and I love it. It makes me feel like such a gangster. I was a Boy Scout back in the day, and it’s a good example of this, but people love […]
I was working with a client this week, and we’ve been working together for about two months. Last month he was at 16k MRR and he is now at his first 100k month last week! I wanted to tell you real quick how he was able to do it. Don’t worry, it’s not some Super […]
If you’re a busy founder and have a ton going on and you feel like you’re completely overwhelmed, I’ve got a great strategy for you. When we start working with founders, one of the first things we do is look at time management— how to free up some time to get more important things done. […]
I’d like to talk about marketing skills, or rather, the lack thereof. You see, a lot of SaaS founders think that they need to become marketing experts in order to grow a successful SaaS company. Or they assume that they need to have a bunch of revenue, capital, or investment in order to invest in […]
Today I’d like to talk about one of the biggest mistakes I see SaaS companies making. SaaS companies have large lists of trial users, and this also goes for companies that are doing demos on a regular basis. One of the biggest holes in most SaaS companies’ growth plans is not having a consistent follow-up […]
We just did a workshop in SaaS accelerator, which is where I work one-on-one with founders to help grow their SaaS companies. We do these cool workshops every quarter. One of the workshops we did last quarter was called The Dream Client Catcher, and it’s our strategy for getting in touch with high-value customers (your […]
I was just talking to a founder today at Bear Metrics. Bear Metrics is a great company, by the way, if you’re looking for data on how to optimize your plans and pricing strategy. So anyway, we had a conversation and one thing that I’ve noticed in the SaaS world is that organic traffic seems […]
Today is going to be a treat! For you. Not for me. I’m going to share an embarrassing story. Thankfully it’s not so embarrassing anymore, but at the time I wanted to melt into the floor. Anyway. Here it goes. Once upon a time, I was first starting out in SaaS software as a service. […]
What is the perfect trial length? That is a tricky question to answer and near impossible to do so without knowing exactly what your SaaS is, your market, and the outcome that you deliver. Sorry, thought I was going to give you the perfect trial length didn’t you? I’m gonna do better. Let me know […]
“Why Hearing “NO!” is Music To My Ears (And Why YOU Should Love NO too) Previously, I talked a little about what we were working on with our one on one clients. Something called Dream Client Catcher, which is how to get your perfect prospects attention, how to reach out to them, and how to […]
I’m going to continue with our process of getting new leads and clients through cold outreach. I’ve already talked a little bit about identifying your perfect prospects, creating your NED, which is your “New Exciting and Different” offer. Today I want to talk about the one thing that you can inject into your outbound messaging […]
Let’s talk about how to not only find your ideal prospects – but how to actually get a hold of them and close them. One thing that I would love for you to be able to do is to double your MRR in the next 30 days. The fastest way I have found to do […]
Hey, hope you’re doing well in this quarantine! It’s day 7,042 here in quarantined Salt Lake City. Nothing new here though, I’ve been working from home for 10+ years. Now that many of us are working from home and struggling with the adjustment – I want to share a few tips on how I’ve adapted […]
The easiest way to turn more of your web traffic into free trials and free trials into paying users is to follow the Rule of ONE’s: 1) Pick ONE target audience, and solve the pains for THAT audience. Tailor your offer and your messaging to their unique set of pain points. When they visit your […]
Ever heard of UseProof.com? Cool product. Their nurturing campaign to get people to sign up for their masterclass? Not so good. In this email breakdown I’ll show you: Why “Open Rate” stats are overrated (and why you shouldn’t focus on them as much) How to get people to take action from your emails Why sharing […]
When I meet with a SaaS Founder and they tell me their biggest challenge is getting traffic… Most of the time I find out (after a little digging) it’s not a TRAFFIC problem at all… It’s a FOCUS problem. Traffic is an EFFECT of not having a clear idea of: Who your ideal customer is […]
The process of writing good onboarding emails starts waaay before booting up Google Docs and typing out an email. There’s a simple 4 step formula I use to create an onboarding sequence that converts. If you follow it, you’ll have an onboarding journey 100x better than most SaaS companies out there. 1. Create Buckets of […]
Testimonials are great. I don’t have anything against em’… But often, folks default to adding testimonials as a way to grease the ol’ conversion slide, but stop there. That’s like replacing ONE tire on a car with four bald, worn out tires. Let’s assume you already have a couple of great testimonials on your site. […]
Who is this video for? If you have a SaaS with a trial to paid conversion rate that is “stuck” OR you are launching a SaaS and need to build out your onboarding process, this is for you! By mapping out your onboarding like this, you’ll see an IMMEDIATE jump in conversions… Key Takeaways: 1. […]
I’ve created an email template with detailed notes and instructions that you can customize for your business that you can send TODAY to bring in a handful of new paying users. This could EASILY bring in a few $100 or even $1000’s for you, depending on your LCV. This is the SAME strategy I use […]
What would it mean for you and your SaaS if your trial to paid conversion increased by just 5%? I know 5% doesn’t seem like a lot… But let’s say your current trial to paid conversion is 15%. With 100 signups a day, a customer value of $49/mo…that’s about $264k per year. Not bad. Now… […]
Christmas has come and gone…and even though I love the Christmas season, there’s one thing that’s always been a struggle: Gift buying. Last year I got my wife a few things that I THOUGHT she wanted… I asked her about it later and she said something to the effect of: “Yeah, they were cool gifts, […]
Wanna know the big secret to convert trial users to paid users? Stop trying to sell your product. One of the biggest revelations I’ve had while helping companies convert trial users to paid is that folks don’t REALLY want your product. They care about THEIR problem. See, there’s a gap in your user’s mind… The […]
And it takes you just 10 seconds to replace… This is probably the most used email phrase in the world of email, but also the most ineffective: “Just let me know if you have any questions” or its cousin: “Feel free to reach out if I can help in any way”. Whenever I see […]
How I reduce stress and anxiety, get laser focused, organize my brain and get more done in one day than most people get done in a week…. This is my personal process for managing my time and getting stuff done. It’s a combination of the Pomodoro, Kanban and GTD techniques. The tool that use to […]
The worst advice I ever got when I started my business was: “Just tell your prospective client that you can do it, then come back and figure out how you’re going to deliver! You can always hire someone or ask someone who’s done it and they’ll show you how.” I can’t tell you how much […]
Have you heard the Legend of John Henry, the Steel-Driving Man? Natalie and I sometimes watch Disney movies on Sundays. (We’re both suckers for that kind of stuff). One lazy Sunday afternoon, we watched a Disney short film about the Legend of John Henry. Have you heard this story? If not, here’s a quick recap: […]
In Part 1 of this cool little hack (if you haven’t checked that out yet, you can read it here) I talked a little about the “customer garden” – each of your customers are in different “stages” of their customer lifecycle, and all have different “pain symptoms.” Emailing your users on a regular basis and […]
If you have a list of users that aren’t paying users, chances are you are sitting on an untapped source of income that could add between $3k-$20k to your MRR (depending on your average customer value). There are three areas where this hack works splendidly: – Free Trial users that signed up for a free […]
In my experience, while email open rates are important, they aren’t the MOST important metric when it comes to evaluating the effectiveness of a specific email or email strategy. Maybe you’ve asked yourself: “Is my email open rate any good?” “What open rate should I expect?” “Why aren’t more people opening my emails?” That’s a […]
The 404 page is an often overlooked page on your website that doesn’t get a lot of attention. However, it might be getting a lot of traffic (check your analytics and you might be surprised how much traffic your error page gets!) Instead of the plain ol’: “Oops, you got the wrong page!” message, you […]
“Why do people sign up for my SaaS and never come back?” I’ve heard this question a lot from other SaaS. Users spend the time and effort to find, sign up and create a login, then never come back. POOF. Gone. It’s almost as if there is a SaaS black hole somewhere sucking your users […]
I can’t tell you how many times I’ve thought that as I’ve worked with clients…. …or seen terrible logos on websites that I’ve visited. …or businesses as I’ve seen while driving around. When looking for our second dog, we found a breeder who’s website was just HORRENDOUS. My immediate thought was: These guys need a […]
