I thought for a long time that I could somehow craft the perfect cold email to get anyone to respond. I also thought that I only had ONE shot, and if I didn’t get them to the reply on the first email that I needed to move on. But after a lot of hair-pulling and […]
Today I’d like to talk about one of the biggest mistakes I see SaaS companies making. SaaS companies have large lists of trial users, and this also goes for companies that are doing demos on a regular basis. One of the biggest holes in most SaaS companies’ growth plans is not having a consistent follow-up […]
I’m going to continue with our process of getting new leads and clients through cold outreach. I’ve already talked a little bit about identifying your perfect prospects, creating your NED, which is your “New Exciting and Different” offer. Today I want to talk about the one thing that you can inject into your outbound messaging […]
Ever heard of UseProof.com? Cool product. Their nurturing campaign to get people to sign up for their masterclass? Not so good. In this email breakdown I’ll show you: Why “Open Rate” stats are overrated (and why you shouldn’t focus on them as much) How to get people to take action from your emails Why sharing […]
The process of writing good onboarding emails starts waaay before booting up Google Docs and typing out an email. There’s a simple 4 step formula I use to create an onboarding sequence that converts. If you follow it, you’ll have an onboarding journey 100x better than most SaaS companies out there. 1. Create Buckets of […]
I’ve created an email template with detailed notes and instructions that you can customize for your business that you can send TODAY to bring in a handful of new paying users. This could EASILY bring in a few $100 or even $1000’s for you, depending on your LCV. This is the SAME strategy I use […]
And it takes you just 10 seconds to replace… This is probably the most used email phrase in the world of email, but also the most ineffective: “Just let me know if you have any questions” or its cousin: “Feel free to reach out if I can help in any way”. Whenever I see […]
In Part 1 of this cool little hack (if you haven’t checked that out yet, you can read it here) I talked a little about the “customer garden” – each of your customers are in different “stages” of their customer lifecycle, and all have different “pain symptoms.” Emailing your users on a regular basis and […]
If you have a list of users that aren’t paying users, chances are you are sitting on an untapped source of income that could add between $3k-$20k to your MRR (depending on your average customer value). There are three areas where this hack works splendidly: – Free Trial users that signed up for a free […]
One of the BIGGEST challenges I see SaaS companies run into on a regular basis is not getting responses to their emails asking for feedback or thoughts on their SaaS. The only way to really understand your customer is to talk to them. The problem is, most customers won’t respond to your email because your offer isn’t […]
